ACTIVE LINKBUILDING

waldia.gmind@gmail.com (Vineet) — Thu, 27 Dec 2007 07:04:00 +0000

Active Link building is all about activeness of webmaster (mean you) Active Link building is one of the parts of link building. In this part of link building webmaster insolvent is needful because webmaster has to work actively for links. This strategy of link building is most common style to generate links to your website, compared to passive link building. Because it’s easier to submit to directories, exchange links and pay for links, to grow your link building naturally. Active Link building campaign gives the full and real static’s of your links, How many backlinks have you generated, from which url of which page rank etc.

Active Link building includes many activities to get backlinks. Here is the following:-

Reciprocal linking - This style of link building is very famous and fast type of link building. It involves two websites together to exchange links. It is still common form of link building and also cheap and fast way of link building. Mostly reciprocal link building is free of cost, commonly it doesn’t involve payments. If you have a new website then you can rank it in search engine thru reciprocal link building. If you are running a link building campaign then must take those websites (resources) who willing to link with yours.

One way link - One way link building is also called as Directory submission which is one of the basic steps of seo. In this style of link building we don’t have to give any reciprocal link on our site. One way links receive much importance of search engine as comparison to reciprocal link building because we don’t have to put any link back on our site though we have less outbound link on our site and this is really important consideration in some search engines. Directories of one way link can be paid. You can see a website with PR5 offering main page link at 20$-30$ per month, it is a common thing.

Buying a link - The key to buying links is having a strategy that fits both your risk tolerance and your budget. Be sure to research your keywords and optimize your site correctly before you begin a paid linking campaign. Optimizing for the wrong keywords is a waste of your time and money, and building paid link popularity for a site that does not have quality optimized content is also a waste.

If you doing link building for a new site or for a site who doesn’t have many other links yet in that case don’t build links too quickly because you could delaying site rankings rather speeding up.

The total scenario for active link building is that you must have to be active and update about the new tricks and tips for link building.
Here are some website and forum which will help you to be updated.

http://www.webmasterworld.com/
http://forums.seochat.com/
http://forums.digitalpoint.com/
http://www.seo-guy.com/forum
http://www.seoforum.org.uk/
http://forums.searchenginewatch.com/
http://www.seotoolset.com/

Link Building Factor

waldia.gmind@gmail.com (Vineet) — Tue, 04 Dec 2007 09:10:00 +0000

As you know Seo in needed to rank for a site and to do so there are many activities. There are two activities to do it “One page optimization” and “Off page optimization”. Link Building is a part of “One Page Optimization” in early days link popularity is often misunderstood topic between webmasters and online business topic. But now in the quest of rankings in search engines, link popularity has developed as single most important tool to improve your rankings, traffic and page rank as well.

Backlinks which are provided by Link popularity are weighted more in comparison to directory submissions and articles submission etc. In recent years, search engines have moved towards inbound links (Link Popularity) as a major measurement of a website’s importance or quality. The concept is simple: Links are the easiest and most impartial methods of determining how popular a website or a web page is. Not only Google makes it important other search engines such as Msn search, Yahoo search, Ask Jeeves and more also have given the importance to link popularity.

In the quest of High rankings getting a solid grip on the basics right from the start is a high priority. 1. High Page rank- While high page rank is very important and main factor among search engine optimizers. But High Page rank alone can’t enough to rank you in search engines for your all keywords. 2. Permanent links- That kind of links are more preferred by search engines. Essentially, Google puts a small restriction or penalty on new websites – this penalty – in part – monitors the “age” of the inbound links of a website. Once a website builds a sufficient combination of quantity and quality (and aged links), the penalty is gradually reduced and then removed.

About Building links so there are two ways to make links:-

Active Link-Building

Passive Link-Building

But while doing Link Building we have to ensure about quality of links:-

First is What is the Quality/Importance of the website the link is coming from. It depends on the content quality of website and number of outbound links on the linking page.

Second is Quantity of links, Links that are coming from one website. The number of links from same IP Address.

Third is putting your most important and relevant keywords into the anchor text of the links pointing to your website.

Fourth is Relevancy of your links. It means does you getting a link from relevant (thematic) site or irrelevant site, because getting a link from PR9 site is worthless if it does not your site theme.

Fifth is Page rank of the site from which you are getting the links. But Now Google focuses on relevancy and content quality of website rather than static Page Rank, because Google is implementing changes in its algorithm.

Page Rank really comes into play when the following criteria (content quality, relevancy and outbound links) are satisfactorily fulfilled.

So, now you know what is link building and how it effect out site page rank and traffic.
What are the basic quality checks of links?.