Link Building Factor

As you know Seo in needed to rank for a site and to do so there are many activities. There are two activities to do it “One page optimization” and “Off page optimization”. Link Building is a part of “One Page Optimization” in early days link popularity is often misunderstood topic between webmasters and online business topic. But now in the quest of rankings in search engines, link popularity has developed as single most important tool to improve your rankings, traffic and page rank as well.

Backlinks which are provided by Link popularity are weighted more in comparison to directory submissions and articles submission etc. In recent years, search engines have moved towards inbound links (Link Popularity) as a major measurement of a website’s importance or quality. The concept is simple: Links are the easiest and most impartial methods of determining how popular a website or a web page is. Not only Google makes it important other search engines such as Msn search, Yahoo search, Ask Jeeves and more also have given the importance to link popularity.

In the quest of High rankings getting a solid grip on the basics right from the start is a high priority. 1. High Page rank- While high page rank is very important and main factor among search engine optimizers. But High Page rank alone can’t enough to rank you in search engines for your all keywords. 2. Permanent links- That kind of links are more preferred by search engines. Essentially, Google puts a small restriction or penalty on new websites – this penalty – in part – monitors the “age” of the inbound links of a website. Once a website builds a sufficient combination of quantity and quality (and aged links), the penalty is gradually reduced and then removed.

About Building links so there are two ways to make links:-

1. Active Link-Building
   

2. Passive Link-Building

But while doing Link Building we have to ensure about quality of links:-

First is What is the Quality/Importance of the website the link is coming from. It depends on the content quality of website and number of outbound links on the linking page.

Second is Quantity of links, Links that are coming from one website. The number of links from same IP Address.

Third is putting your most important and relevant keywords into the anchor text of the links pointing to your website.

Fourth is Relevancy of your links. It means does you getting a link from relevant (thematic) site or irrelevant site, because getting a link from PR9 site is worthless if it does not your site theme.

Fifth is Page rank of the site from which you are getting the links. But Now Google focuses on relevancy and content quality of website rather than static Page Rank, because Google is implementing changes in its algorithm.

Page Rank really comes into play when the following criteria (content quality, relevancy and outbound links) are satisfactorily fulfilled.

So, now you know what is link building and how it effect out site page rank and traffic.
What are the basic quality checks of links?.